Consumer Behaviour used to Manipulate Consumers

Table of Contents Introduction 4p’s effect on behaviour, cognition, effect 4p’s effect on the stages of decision making Effect of marketing mix on consumer perception 4p’s effect on motivation conflict Conclusion Reference List Introduction The question that is often asked by most business managers today concerns the ability of firms to meet the needs and expectations of customers. Meeting these demands and expectations entails comprehending the marketing environment.Advertising We will write a custom essay sample on Consumer Behaviour used to Manipulate Consumers specifically for you for only $16.05 $11/page Learn More This paper explores the value of customer behaviour knowledge on the ability of firms to manipulate the customers. The paper focuses on the value of consumer behaviour knowledge on the marketing mix. 4p’s effect on behaviour, cognition, effect According to Sahney (n.d.), consumer behaviour is determined by three key elements. These elements include effect, knowledge, and behaviour. Behaviour is the visible action of the consumer that is translated into the decision of a consumer to purchase or not purchase a given product. Any alteration of the elements of marketing mix results in change in customer behaviour (Sahney n.d.). Cognition entails the manner in which customers process the information in the market as they seek to reach critical decisions concerning products and services. Therefore, altering the orientation of a brand by focusing on any of the marketing mix elements can have significant effects on the way consumers process information on a given product or brand in the market (Sahney n.d.). The decisions of consumers can be comprehended from what the feelings that the consumer hold about the good or service. Comprehending the factors that determine the variation in the intensity and level of persistence of these feelings is an important factor in altering the patterns of fee lings through making meaning adjustments in the marketing mix (Sahney n.d.). 4p’s effect on the stages of decision making Research in marketing has ascertained that consumers make several considerations before making decisions for or against certain products and services in the market. This is represented in the five stages of customer decision making. It is important for marketing executives to comprehend the consumer decision making continuum to develop marketing strategies that can aid in altering the behaviour of consumers (Pride Ferrell 2012). For instance, altering the price of a product can result in a reconsideration of a given product.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, at every stage of decision marketing, an adjustment in any of the elements of marketing mix has the potential to affect the view of the customer. This, consequently, affects the final decision (Dibb, 2012). Effect of marketing mix on consumer perception The perception of consumers about a given product or service depends on several factors. Most of the attributes of products or services from which consumers gather and process information on the product are embedded in the marketing mix. The perception can be easily altered by altering the brand (Parsons, 2013). 4p’s effect on motivation conflict The drive of consumers to satisfy their needs through goods and services is something that ought to be given attention by marketing executives. Consumers are torn between the forces of acceptance and refusal of a product when the product is not clearly defined to them. However, the application of the marketing mix often eliminates the psychological war with the consumer by making them to choose among the desirable features of a product or a service (Kimmel 2013). Conclusion From the discussion in the paper, it can be argued that consumer behaviour knowledge is cri tical in the development of effective marketing decisions. Understanding the behaviour of consumers makes it easy for firms to alter the marketing mix elements in their favour. Reference List Dibb, S 2012, Marketing briefs: a revision and study guide, Routledge, London. Kimmel, AJ 2013, Psychological foundations of marketing, Routledge, New York, NY.Advertising We will write a custom essay sample on Consumer Behaviour used to Manipulate Consumers specifically for you for only $16.05 $11/page Learn More Parsons, AL 2013, ‘The consumer mind: Brand perception and implications for marketers’, Journal of Consumer Marketing, vol. 30 no. 3, pp. 310-311. Pride, WM, Ferrell, ‎OC 2012, Foundation of marketing, 5th ed., Cengage Learning, Stamford. Sahney, H n.d, Module-1: Consumer behavior. Web. This essay on Consumer Behaviour used to Manipulate Consumers was written and submitted by user Jeram1ah to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Why you should share your opinions out loudâ€not over email

Why you should share your opinions out loud- not over email Who among us hasn’t been in this situation: You receive an email or text from someone you know and wonder, â€Å"What did they mean by that?† â€Å"Are they mad at me- or maybe they were just in a rush† The truth is, although email has made it easier than ever before to send and receive messages with all of the people in our lives- from friends and family members to professional contacts and more- it can be argued that the ease and convenience we’ve gained from modern forms of conversing have been offset by an unfortunate increase in a more impersonal approach to communication, and more opportunities for the mistranslation of a message’s meaning and intent. For humans- and for all animals, really- things like context, body language, and emotion factor heavily into how messages are delivered and received, and when these things are taken out of the equation, which happens when communicating over email, trouble can ensue.According to a recent Psycholog y Today article, â€Å"Research by UCLA psychology professor emeritus Albert Mehrabian found that 7 percent of a message was derived from the words, 38 percent from the intonation, and 55 percent from the facial expression or  body language. In other words, the vast majority of communication is not carried by our words alone†¦Not surprisingly, research shows we communicate most effectively in real-life, real-time conversation.†Just think about it- if only 7% of our messages are derived from the actual words we use, that’s a whopping 93% that’s left to speculation, guesswork, and possible misinterpretation when we communicate over email without the helpful cues that face-to-face communication provides!This gets especially important when you’re talking with someone about a potentially controversial subject or have opposing views on a topic. According to a recent article on Ladders, when we’re facing someone with a point of view that’s i n opposition to our own, we respond more favorably and humanely when the conversations includes voice vs. words, which helps to keep discourse civil.The Ladders article suggests that vocal communication may be a better vehicle for controversial conversations because â€Å"those vocal tics of inflection, intonation, and normal pauses humanize us in ways that get lost over a text message where emotion is implied in emoji and punctuation, and tone is easy to miscommunicate†¦If you want your controversial take to be seen as more than mindless drivel, get off your keyboard and give the person a call.†This information can have a profound effect on how we operate at work. These days, so much of our work lives are spent alone at our desks, silently typing away a volley of email missives on our computers and phones all day. With the volume of email we send out, it would be quite a challenge to stop and think about how each and every message we send will be construed by every rece iver- that would be exhausting!Therefore, some general rules of thumb might be helpful here: use email when sending simple and straightforward messages that are free from emotion, critical evaluation, and potentially controversial opinions. If your messages do contain these items, consider stepping away from your keyboard and engaging in a face-to-face conversation- old-fashioned perhaps, but it just might save you from an uncomfortable, awkward, or embarrassing situation.

Peer review Essay Example | Topics and Well Written Essays - 250 words - 15

Peer review - Essay Example In Psalm 106:3, God says, â€Å"Blessed are they who maintain justice, who constantly do what is right†. As a result, organizations have to ensure that they protect every employee from any violation of their human rights. In addition, the paper highlights the importance of training in fighting the vice. Educating employees about the problem is an effective approach in minimizing its occurrence (Cooper & Schindler, 2014). However, the paper has failed to focus on the importance of punishing individuals who perpetrate such actions at the workplace. Any person who harasses a colleague or a junior employee should face serious consequences. Besides losing their job, there should be further punitive measures taken. The practice would discourage employees from engaging in the practice. As a result, it will protect the image of the organization. In the event that the perpetrator of the practice is a supervisor, the organization may be viewed negatively (Abbott, Elkins, Phillips & Madera, 2014). The victim may feel that it provides an enabling environment for such activities. The organization can encourage such activities by tolerating people who disregard such policies (Buchanan, Settles, Hall, & O’Conner, 2014, p. 689). Abbott, J. L., Elkins, T. J., Phillips, J. S., & Madera, J. M. (2014). Attributing corporate responsibility for sexual harassment: The supervisory connection. Cornell Hospitality Quarterly, 55(4), 376-387. http://dx.doi.org/10.1177/1938965513511145 Buchanan, N. T., Settles, I. H., Hall, A. T., & O’Conner, R. C. (2014). A review of organizational strategies for reducing sexual harassment: Insights from the U.S. military. Journal of Social Issues, 70(4), 687-702.